About US

BoscaSports is transforming the retail sports betting environment, delivering digital solutions to over 7,000 screens globally.

Our innovative approach delivers dynamic low-cost solutions combining the very best in premium content with real time live pricing delivered through a plug-and-play platform.

We build solutions on core principles through an open platform, intelligent automation, central management, and a commitment to reducing the environmental impact of the industry.

Talk to us today about transforming your retail business!

Products

Pool Betting Display

Driving all pool betting display tech at UK & Irish racecourses, the BoscaSports Pool Betting Display product is the global leader in on-course display.

Data & Streaming

Fully automated solution managing data and streaming requirements for retail. This solution allows retailers to create and manage schedules of events based on automated signals and feeds, giving complete flexibility and control.

Bosca Interactive

Bringing a level of insight unseen in the retail LBO market, our Interactive Display is creating huge engagement. Plugged into the EPOS system it also allows customers to build their Betslip and send it to the till. A complete digital experience in retail.

DBSD

Our Digital Betting Shop Display (DBSD) is the market leader in this space creating one-to-many display solutions across multiple sports and formats. We have pioneered delivering insights and dynamic content for all major global racing markets, greyhounds, virtuals, and soccer.

Content Widgets

Leveraging our experience in creating content widgets we are delivering plug-ins that add huge value to a user's experience of racing online. These widgets include race predictors and betfinders, as well as bespoke stats. We have delivered these for clients in English and Italian, and for multiple racing markets.

Projects

Paddy Power Digital Betting Shop Display

We have worked with Paddy Power on transforming their retail experience through the use of innovative digital tools to engage customers and deliver insights that drive betting activity.

Our Interactive Displays provide a one-to-one experience where many of the tools available online are available to customers in shops for the first time.

For the one-to-many experience, our Digital Betting Shop Display provides the shop with digital content on horseracing from around the world including UK, Ireland, France, USA, South Africa, and others, as well as Virtual racing and a dedicated section for Greyhounds.

Britbet transforms the pool betting experience on-course with BoscaSports

Britbet, the company set up to run the Tote service for racecourses, partnered with BoscaSports to deliver a new pool betting display experience across all their estate in Britain.

The platform also now delivers live streaming of Away racing to screens at each course allowing Britbet to manage this network centrally from their head office while automating content delivery to the courses.

MST and the Italian Job

When the Italian market deregulated and allowed retailers to feature racing from around the world, MST approached BoscaSports to develop solutions to meet this new market demand.

As a result of this partnership MST are now able to supply their customers with Ultra HD displays that feature racecards and previews for racing from around the world in Italian, live price feeds, guides for new customers, and premium tips and hints from leading pundits.

The Team

Meet the BoscaSports Team

• EUGENE MITCHELL
  CEO/CFO
  Eugene is the CEO of BoscaSports and has held leadership roles within blue-chip organizations such as Telefónica O2, Tesco, and Diageo, where he has demonstrated a strong track record in commercial leadership, strategic innovation, and financial management.

• FERGAL DOWNEY
  FOUNDER & PRODUCT DIRECTOR
  Fergal founded BoscaSports in 2018 and is Product Director for the company.

• MICHAEL CONLON
  COMMERCIAL DIRECTOR
  With more than 30 years in the Sports Betting industry, Michael brings a wealth of experience and connections as both an operator and supplier to the industry.

• CONOR O'BRIEN
  CTO
  Conor has been central to the evolution of BoscaSports as the lead architect for the platform.

• BEN DOWDING
  NON-EXEC DIRECTOR
  Ben is Chief Betting Officer at Racecourse Media Group (RMG) and the company’s director on the BoscaSports board.

• CONOR DOWNEY
  SENIOR SYSTEMS ENGINEER
  Instrumental to the development of the BoscaSports platform, Conor has been lead systems engineer since our foundation.

• PAUL McGUINNESS
  HEAD OF OPERATIONS
  As Head of Operations, Paul manages our rapidly expanding network of installations.

• EVA LEONARD
  LEAD FRONTEND DEVELOPER
  Eva has overseen our front-end development capability since joining the team.

• YIT CHEE CHIN
  SOFTWARE DEVELOPER
  Yit Chee joined us from college and quickly became an invaluable part of our team.

• MARCELA SOUSA
  SOFTWARE DEVELOPER
  Marcela came to us via spells in her native Brazil and the US.

• GRAEME RICHMOND
  SOFTWARE DEVELOPER
  Originally a self-taught software developer, Graeme has accumulated years of experience building and managing large front-end projects.

• ELLIS McGUINNESS
  OPERATIONS AND SECURITY ENGINEER
  Ellis focuses on technical support while contributing to ongoing development projects.

• GUSTAVO (“GUS”) PEDRO RICOU
  SOFTWARE DEVELOPER
  Gus specializes in scalable backend systems on TypeScript/Node.js and AWS.

• VIKTORIIA PYSARCHUK
  SENIOR SOFTWARE ENGINEER
  Viktoriia focuses on front-end development ensuring high-quality interface implementation.